Wednesday, Aug. 10th, 2016
How To Market Your Lawn Care Business
There’s no better time than the present to start marketing your landscaping business. No matter the season, you want your business to grow and to reach your goals, while keeping a steady client base. While there are methods you’ve used in the past that have proven successful, there’s always more you can do.
One of the first things to start with is intent marketing. Intent marketing is any kind of marketing that aims to meet what the user wants or needs at that moment. This is a powerful form of search marketing because content is so often targeted at keywords. A great place to start is signing up your business on Google and Bing. Having a search engine listings will let them know that you’re an established business and will help you show up in local searches.
Outside of Google and Bing searches, there are a few other things that can help you with intent marketing, such as:
- Build an informative website. It’s no surprise that the way to find any service is usually by going online – lawn maintenance is no exception. A website validates your professionalism and lets customers and future customers know more about your services. WordPress uses a simple backend that lets even the newest website owners design a quality website. You can buy your domain at GoDaddy.com and add hosting to set the whole thing up for as little as $5.00 a month. If you don’t want to build your own website, there are a lot of companies that will help you build a website without breaking the bank, so take some time and start creating a look for your brand.
- Get reviews from happy customers. To add to your social media presence, it’s good to have reviews from former or current customers. People want to see from others how good the company is before they hire them on. Companies that have reviews on Google, Yelp or Facebook are more likely to get new clientele because it shows that they are trusted in the community.
- Build relationships. Having a positive relationship between you and your customer is vital. Like any relationship, you want to build trust so your relationship continues. If your customer has a positive relationship with you, they’re more likely to use your services once the new season starts, they’ll tell others about your services, and they’ll give you positive reviews online. Not to mention, they’ll come to you when they have other exterior maintenance needs before looking for someone else.
- Grow your presence on social media. Facebook, Twitter, Google+, Yelp, it’s where we spend most of our days when we’re online. Ask your existing customers to “like” your page as well as family and friends. Potential clients that find you on social media pages while searching online for landscaping will find an online community of people who support your business. This gives the potential client confidence about working with you. Pro Tip: Don’t forget to be active when you’re on social media, checking it at least once a day. Update with pictures of jobs done or new equipment, let people know what’s happening in your business.
While you’re on social media, build ads for your company. Promote your business to people around your community. There are rules to social media post promotions, so make sure you read and understand what you can and can’t do before posting.
Another type of marketing is low-intent. While it’s important to try all forms of marketing, low-intent doesn’t work for everyone. Here are some low-intent marketing tips you can try.
- Cross promote your business. When you’re a local service provider with a good reputation, you’ll often be asked by clientele if you have recommendations for other service providers offering complimentary services. Team up with other local services that you trust, having them spread your services while you spread theirs. You can also set up a “preferred vendor” tab on your website that links to your preferred vendors, having them link back to you.
- Door hangers and business cards. When you want to get your face and name out there in your local community, door hangers and business cards can be helpful. Door hangers will help potential clients know your name and may entice them to look you up on the internet. This is where it’s a good idea to make sure you have intent marketing on your side, otherwise a door hanger might just be paper wasted.