Thursday, Jun. 2nd, 2016
3 Things to Avoid When Marketing Your Business
As you know, the lawn care business is very competitive and while there’s a number of marketing resources online, there isn’t much out there about lawn care and landscaping services. This is actually perfect for business owners like you because that means there’s a lot of opportunity for your company to get ahead. TaskEasy is a huge proponent in using technology to help your business grow, which is why we want to keep you from making bad marketing mistakes. Here are three things to avoid that will improve your marketing game.
Not Gathering Customer Feedback
Good customer service is important for the overall approach to marketing. It’s simple to do – just talk to your customers. Regular surveys of satisfaction can improve your customer retention as well as word of mouth referrals. It gives you a firsthand look at what’s working and what you need to change.
If you work during the day and don’t see your clients, make a survey on surveymonkey.com or make a survey on paper and leave it for your customer to fill out for you. Make the survey concise so it doesn’t waste your customer’s time, but long enough to get some solid information.
Bad Social Media Marketing
Let’s talk about bad social media marketing. Social media has become a universal platform for anyone with a small business, however, it’s often misunderstood by many people. Far too many companies out there have hollow profiles with bland marketing copy. To avoid this common mistake, look for and share industry specific news. Finding broader content will help grow your online presence with new interest.
Don’t be afraid to ask for reviews from previous customers on your Facebook. Studies show that if you have positive reviews, consumers are likely to spend 31% more on your business, and 92% will use a local business if it has a four-star rating. You may not have thousands of “Likes,” but being able to show that you have good customer service matched with great deals can definitely improve your business.
Ignoring Specific Knowledge
This may not be a “marketing strategy,” but many companies stop learning more about their trade once they get going. They figure since they’re in that business, they know everything they need to know. Keep updated on your industry, see what other people are doing that you could do better.
In this technological world, being the company with the voice of professionalism will help your brand stand out. It will inspire trust and loyalty with your customers.
Whether you’re new to the business or a veteran to lawn care services, you can always use a little help. TaskEasy is a great step to getting your business recognition. Become a contractor today and start seeing your business grow. For more information on how you can get started with TaskEasy visit www.taskeasy.com or call (800) 518-4461.