TaskEasy makes yard care as easy as shopping online. With the click of a button, TaskEasy delivers lawn care and yard services. Our simple and powerful tools benefit you, with fair standardized pricing and our guarantee of quality service. We help support and grow local industry through our network of contractors, providing services in all 50 US states.
As CEO and president of TaskEasy, Ken Davis' vision of empowering customers to connect with exterior maintenance services as easily as buying products in a store was the driving factor behind TaskEasy's creation.
Davis is a natural entrepreneur with a successful record of founding and establishing companies. He previously started Exterus Technology Services, an on-demand tech services group, and Oakley Networks, a cyber security company which sold to Raytheon in 2007 for $250 million. Davis continued at Raytheon for more than three years following the purchase in the capacity of vice president of technology. He was primarily focused on due diligence and integration for Raytheon's multi-billion M&A activity, along with directing Raytheon's only commercial sales team.
Davis received his bachelor's degree in finance and mathematics, cum laude, from the University of Utah. He is an experienced speaker and lecturer, having presented at tech and security conferences including RSA, the Gartner IT Security Summit, TechForum, DoDIIS, Interop, Secure World, and others.
As VP of Sales for TaskEasy, Aaron Johnson is responsible for driving revenue, increasing residential and commercial market share, and leading the sales organization.
Prior to joining TaskEasy, Aaron led a variety of sales teams; building and designing sales organizations across a range of industries from bio-tech startups to Fortune 500 technology companies, while managing multi-million dollar books of business. Aaron has proven his ability to drive revenue with win-win negotiations in both complex enterprise sales agreements and emerging technology solutions. Aaron brings an entrepreneurial background to TaskEasy, as he founded and operated Dark Water Media, a boutique advertising agency, for over 10 years. Dark Water is designed to increase sales and drive strategic marketing initiatives, through innovative and creative workflow process.
Aaron has a bachelor’s degree in Economics and Finance from the David Eccles School of Business at the University of Utah.
As the Chief Operating Officer & Chief Marketing Officer of TaskEasy, Karl Sowa leads the operations and marketing teams for the company, and together with Brad Webb drives the product roadmap.
Before joining TaskEasy, Sowa was CMO at homeAdvisor, a $220 million per year lead generation company in the home services vertical. At HomeAdvisor he helped rebrand the company from ServiceMagic to HomeAdvisor, and launched the company's first successful national DRTV campaign. Prior to that he served as the CMO of NetQuote, where he helped grow sales from $70 million to over $100 million per year in just over 2 years, and helped complete a $205 million successful exit for private equity investors. Prior to NetQuote, he was involved with creating and launching online businesses at Teleflora, wwwrrrr, and Musicland Group/SamGoody. Sowa started in online marketing and social media back in 1996 as the seventh employee and head of marketing for GeoCities, which grew to be the #4 most visited site on the internet during his tenure.
Sowa has a bachelor's degree in industrial engineering with academic honors from Columbia University, and an MBA from Stanford University.
As VP of Business Development for TaskEasy, Ryan Heck is responsible for directing sales efforts, establishing relationships with owners and managers of large property portfolios, and building strategic partnerships with other service companies in the space.
Previously, Heck established management operations for American Homes 4 Rent, with an initial focus on hiring and training property management teams, and establishing regional offices throughout the United States. In addition, he served as Assistant Vice President of Acquisitions, managing the acquisition of single family rental homes in multiple states, and identifying new markets for the company. Before joining American Homes 4 Rent, Heck ran a successful fix-and-flip fund focused on acquiring properties at trustee sales to be renovated and sold to end users and investors.
Heck holds a Bachelor's Degree in Finance and Economics from Western Washington University.
As CFO for TaskEasy, Jeff Davis, CPA, has built the corporate finance and administration functions from the ground up. He brings extensive knowledge in GAAP and accounting compliance to his team.
Prior to joining TaskEasy, Davis was an audit manager in public accounting for several years with an emphasis in SaaS companies, tech companies and startups. As an auditor, Davis provided his clients with valuable insights into modeling future performance and implementing the process needed to grow effectively. Davis brings to TaskEasy management skills and leadership qualities obtained from his early career in public accounting, and understands internal control environment and specific requirements to mitigate certain business risks.
Davis earned his bachelor's degree from the David Eccles School of Business at the University of Utah and his master's degree from Weber State University.
Brad Webb leads product development and engineering at TaskEasy. He and his team help set strategy, develop priorities, and build the product to ensure an amazing user experience for all customers and contractors of TaskEasy.
Prior to TaskEasy, Webb held a variety of roles for Extend Health, the largest private Medicare Exchange in the U.S. As a key early employee, he helped build the technology that enabled the company to grow from a small startup to over 2,500 employees, and was eventually sold to Towers Watson in 2014 for $435 million. He lead the team that built the Medicare Exchange product used to enroll over 250,000 retirees in a 3-month span. Before joining Extend Health, Webb lead development teams at a web consulting firm and a large electronic payment gateway.
Webb holds a bachelor's degree in finance from the University of Utah.
TaskEasy's genesis was in solving a problem. Ken Davis was a property owner with a modest portfolio, dealing with the hassle of managing lawn care and snow removal in multiple cities. He was sinking countless hours into finding and vetting contractors, and then auditing the work to verify performance. Ken also discovered that pricing was often not fair to either him or the contractor, who felt they were "working two jobs," or "charging for travel and performing services for free." The entire services industry was plagued with inefficiencies, which caused unnecessary tension between customers and contractors.
As an entrepreneur with several successful ventures under his belt, Davis was in the perfect position to solve the problem. He began developing a method to make buying services for customers — and fulfilling services for contractors — as easy as buying products online. His proprietary, patent-pending solution established fair market pricing in 403 statistical metropolitan areas throughout the United States, bypassing the sunk time on bidding and establishing contracts. The system lets customers buy vetted, insured, and guaranteed services instantly. Contractors are freed up to spend more time performing billable work, and less on back office functions like scheduling, bidding, marketing, billing, and collecting.
TaskEasy is the company Davis created around this innovative solution, and it launched to consumers in April 2013. Total investments of more than $20 million have resulted in a state-of-the-art platform, which includes the website, the financial system, the support apps, and strong network security. The result is a powerful ecosystem that automates and audits exterior property maintenance services, manages exceptions, and provides reporting and accountability to clients.
Since launching, TaskEasy has mowed lawns and serviced yards in over 10,000 cities, and across all 50 US states. TaskEasy works together with landscaping businesses in each area, supporting local industry with over 500,000 tasks performed to date. TaskEasy's network of screened and insured lawn maintenance vendors is the nation's largest.
TaskEasy makes ordering and scheduling yard maintenance simple and convenient, and we guarantee that all service work is done to our customer's satisfaction.
Once a service has been completed, customers have 2 days to approve or reject the work, at which point it auto-approves and the contractor is paid. In the rare event a job was not performed to a customer's satisfaction, we give the contractor 2 days to respond to the feedback and fix the issue. If the customer is still not satisfied, at the customer's request we will either dispatch a new contractor to redo the job correctly or refund the service fee in full.
TaskEasy has the nation's largest network of licensed and insured local landscape contractors, and constantly tracks the customer feedback on each contractor in our system. Contractors that do not maintain a high standard are removed from our system.